Hey Must Readers! Had a good week?
This week we have 14 must read stories for you to enjoy and 5 recommended tools for you to check out to help you out.
I know the first quarter of 2021 has felt incredibly challenging, if you are like me, I know I need a bit of a break. So enjoy the longer Easter weekend (if it’s a thing where you live). Why not take a leaf from baby yoda…
Must Read Articles Of The Week
Are you planning the post-pandemic return to the office? Here is a framework to help guide you into the right area’s - Read the full story 🏢
What people are missing about the actual hybrid office 🤦♀️ - Read the full story
Why Ambiverts make great leaders 👩💼 A lot is made about timid introverts and loud extroverts as leaders but ambiverts are definitely the modern day leader - Read the full story
Why recording and celebrating micro-moments (and micro-events) are so important 💯 - Read the full story
Have we made progress at actually understanding when someone is lying? Potentially we are making progress at understanding the signs and science behind lying but does a question to ponder: does this mean this is a smart thing to progress? - Read the full story
Is hiking is a solution to reconnecting with friends and family - Read the full story 🚶♀️
Record: 1.2billion downloads for mental wellness apps 📲 This shows how important apps and the emphasis we rightly applied to our wellness & alongside the spike in investment helps massively, hopefully we will see this continue in 2021 - Read the report
Many companies suggest it isn’t possible to compete against Amazon, here are 6 ways competitors are fighting back and winning 🙌 - Read the full story
How NASA is being inspired by origami I love seeing stories like this, how traditions & complexities matched by with the finest of details improve other industries - Watch the video 🚀
Fancy betting bitcoin on someone’s success? 🧐 A deep-dive into the latest coolest social media network (bitclout) is built on crypto and betting on influencers - Read the full story
Would you IM to order food? 💬 Why we are likely to see more messaging style food ordering, not just contactless and convenient, but the closer to normal behaviour the better for the customer and the restaurant - Read the full story
The secret behind the most popular food channel on YouTube…The food 🍔If you are anything like me you spend more time on food TV channels & then on YouTube, this is a good read about the importance of quality & finding their home on reddit - Read the full story
How the rise of the platforms has seen everyone and their dog become a personal brand 👄 & The why we are likely to see this continue by smart brands - Read the full story
The 5 Timeless growth videos 🥼 Are you in Growth, Marketing Or Product? These 5 videos are must watch videos to help you understand human behaviours, why being deliberate and understanding broader culture will help break markets. Watch the videos
Two Announcements
🗣 The Future Of Work Free Event: As a reminder, I’ll be keynoting on the future of work and the workplace on June 10th, it is free- register here
👨💼 I Am Hiring: I am a consulting CMO and I need a brilliant Head of Marketing (Digital) & SEO Exec who are 🇬🇧 based & for a remote-first marketplace.
Five Tools Recommended:
This week I offer up five tools I have been using recently and would highly recommend
Around.co - video and audio tools, built to be used around working on documents or presentations with an emphasis on delivery and the campfire mode is brilliant
Circles for Zoom - Ever wanted a better zoom experience and remove the default view and be able to multi-task? Circles is for you
Apollo app - Reddit app and web experience is pretty average, apollo is a much better app for true Redditors and people who dip in and out of it like me
Discord - I have really enjoyed using different chat and voice apps with different clients think slack but for communities, discord has been a blessing for me the last year
Notion - I have used notion for a few years and love how it can be used for multiple use cases, I share my must-listen podcasts via notion but also use it for my CMO clients, with mentees and coaching clients and for my knowledge centre.
Quote Of The Week:
“The way I see it, if you want the rainbow, you gotta put up with the rain” — Dolly Parton
Thanks for reading Must Reads today, have a great weekend.
The Must Reads newsletter is your weekly brainfood filled with Must Read Articles. It takes me a couple of hours every week to find, quality check & create your favourite weekly newsletter. About My Work: I am on a mission to fix the broken world of work with Focus. Happily email me for consultancy, I offer business advisory, executive mentorship and coaching.
PS Lastly, Listen To The Podcast: Recently I spoke with Ash Taylor on his podcast hitting the wall, we spoke about how to be a better leader, how to improve company culture and why connections are so important. 🎧 Give it a listen 🎧
