😯 Your Crisps Addiction Explained 😮

Bank Holiday isn’t going to stop your must reads, enjoy the read and have a great long weekend for those in 🇬🇧 otherwise enjoy your weekends.

🤩 Your Five For Friday 🤩

1. 🥤Pepsi billboard in space? They wanted to and stopped it 

2. 😋Crisps are like peoples food crack - here is why (thanks for sharing Matt Ridout)

3. 🧨Fyre festival keeps on giving, Netflix and Hulu might get sued for documentaries 

4. 💪 Beautiful story: A marine finishes the Boston Marathon by crawling

5. 📰 Why a hugely popular Instagram account is becoming a newspaper (and likely to see this more and more)

❤️ Marketing / Growth / Advertising ❤️

• Coachella sees a YSL beauty pop up - think that went down well 

• Experimental: Childish Gambino airdrop of exclusive adidas collab was genius 

• Google’s rebranding explained (Google’s old mantra of product was its marketing has definitely been complimented by much better design and actual marketing)

• Is virtual product placement the next big thing? 

• How superhuman built their growth (product and marketing fit) engine 

• How misinformation spread with the Norte-Dame fire

💵 Business 💵

• The business of fake Amazon reviews (this is not new and just happening on Amazon but we have to remember the impact it has on an ecosystem like Amazon)

• Yes you should read emails with coffee first thing - here they why

• How to find an additional 1 - 2 hours per day to get 💩 done

• Google being sued in 🇨🇦 for smart Toronto plan

• Former Google Chairman shares his top billion dollar tips and lessons learned 🎮 Gaming is hot business right now 🎮 Apple’s 500mm move to gaming & Kickstarter gaming projects smashes through $1b 

🚀 Product 🚀

• Hack: How to hack your gmail inbox 

• Google maps is ready to be the superapp we have all been looking for (think wechat)

• Twitter buys highly for smarter sharing (Twitter needs to understanding what and why things go popular this is just one side mostly from journalism shares)

• YouTube CEO’s profile highlights the absolute cluster f*** she or the bots are managing

• Twitter wants you to spend quality time vs all the time on Twitter (Sounds profound and bold but they make their money from addictive patterns x time spent)

The next cool product - Discord with 315million messages per day (It has more than users than slack)

Here is a previous share from March 15th must read newsletter - everything you need to know about marketing on discord 

＂Quote that resonated with me this week ＂ Innovation distinguishes between a leader and a follower - Steve Jobs

🎧 Must Listen Of The Week 🎧

Tim Ferriss interview Eric Schmidt - worth 90 mins if you want to hear back story of Google, the future and how important coaching is

Otherwise Go binge Blackout, it’s awesome - there are three series of ads but its worth a couple of hours.

🤔Final Thought 🤔

Facebook’s shady operations haven’t stopped, this week has been full of more drama and misinformation (Instagram passwords stored in plaintxt, asked for email log ins and used for adding friends and targeted ads, & allowing racist and anti-semantic stickers on Whatsapp).

At some point we have to understand what value exchange Facebook and it’s suite of tools are really offering us and whether we want such questionable behaviours happening constantly. If this was any other company you’d have seen a huge campaign to delete facebook and associated apps. Maybe in the era of smartphone addiction we have been programmed to allow free (utility) apps to dictate what’s acceptable or not.

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Let me know what you think of this week’s must reads by tweeting, emailing or messaging me on LinkedIn. Thanks - Danny Denhard