Happy Friday!

Thanks for reading this week’s Must Reads, last week was one of the most popular newsletters so thank you. Here’s a highlight of the Mark Zuckerberg press tour and questioning from this week.

👏 This Weeks Must Reads 👏

I don’t usually call out one specific article however this article/confession from the person who created and now hates the mate-ification of brands is excellent:🥤Why I regret making the Innocent Smoothie Brand🥤

• 📱Not so Rotten Apple: Apple Pay is now the most used app in US overtaking Starbucks -> If you are an iOS user here are the 3 things you should know about the recent upgrade

• 🏈 Touchdown? Why San Fransisco 49ers are going after “more value” in unlimited food and betting (Why gambling? In-game betting is going to be huge in American sports)

• 👩‍💼Create, curate or cultivate: LinkedIn now has 65 journalists and looking to expand - here is why "LinkedIn should help you be better at what you do or what you want to do. When you come to LinkedIn, you're coming with a purpose. It's not just to waste time or to check in on family,

• 🍔 Keep it simple stupid: Speed is often what people demand, McDonald’s found a way to shave of 20 seconds per drive-thru order  

• 👴Diversity Issues: Only 4% of the top 100 CEO’s were women (And Jeff Bezos didn’t make the cut)

• 🤳Startup 2.0: Interested in building your own company or startup? Someone is documenting the whole experience on YouTube If you haven’t already it might well to time to listen to StartUp by Gimlet’s last season, takes you through the ups and downs of being business partners and going through a major acquisition.

• 🤤 Tequilla, makes you happy: Fancy ordering Tequilla through Instagram Stories? Well now you can in the US

• 👩‍🍳 On-Demand Streaming Cooking: I shared this a few weeks back, the new subscription or delivery box is cook along with celebrity chef, who wouldn’t want to cook along and question Martha Stewart on her cooking techniques?

• 💯Cold hard truths from work: The things you should know about the door is always open and colleagues vs friends at work Even the best bosses can be too busy, it’s always best to set expectations, book in a time that works for you both and ensure you make the most out of each meeting. I personally like the GROW framework, it stands for: Goal — Current Reality — Options (or Obstacles) — Will (or Way Forward), this can work for weekly and fortnightly meetings.

• ☢️ Design Issues: Why all recent logos are visual nonsense This does make me chuckle, logos have definitely evolved into something different recently.

• 💰 Money Gets Money: How Kyle Rise and Shine Jenner turned a meme into 💰Helps if you have the money and team behind you however Jenner’s and Kardashians are very smart at their brands and leveraging meme culture to make even more money.

• 🤖 30 million Yes’: Why new fashion start-up The Yes, are betting big on recommendations powered by AI and algorithms

• 😔 The stories behind the heart attacks at Amazon & demanding to get back to work(Submitted by my colleague Jamie Parkins)

• 🤜 Anti-Bullying: How Monica Lewinsky is using her personal experience to combat bullying in all warps of life I recently read an article suggesting in the current political administration, the whole Monica Lewinsky affair would have been handled very differently, it’s a strong life lesson Monica has been able to fight her past and put it to great use.

🤔 In the most likely pairing to promote watches 🤔

Joe Rogan & Edward Snowden podcast was fascinating, here’s how your phone spies on you

I have said many of these this year…

How to think about TikTok 

—Finally—

In the coming weeks, I will be sharing 5ive tips from friends of the newsletter, people I have worked with and people I greatly respect. If you have any you’d like to share, happily reach out to me here.

As always: Don’t be afraid to share this newsletter and recommend the newsletter to your friends or forward to your colleagues (think forwarding this email, sending the link on slack or Microsoft Teams).

Danny Denhard