Happy Friday!

Thanks for reading this week’s Must Reads, last week was one of the most popular newsletters so thank you. Here’s a highlight of the Mark Zuckerberg press tour and questioning from this week.

👏 This Weeks Must Reads 👏

I don’t usually call out one specific article however this article/confession from the person who created and now hates the mate-ification of brands is excellent:🥤Why I regret making the Innocent Smoothie Brand🥤

🤔 In the most likely pairing to promote watches 🤔

Joe Rogan & Edward Snowden podcast was fascinating, here’s how your phone spies on you

I have said many of these this year…

How to think about TikTok

—Finally—

In the coming weeks, I will be sharing 5ive tips from friends of the newsletter, people I have worked with and people I greatly respect. If you have any you’d like to share, happily reach out to me here.

As always: Don’t be afraid to share this newsletter and recommend the newsletter to your friends or forward to your colleagues (think forwarding this email, sending the link on slack or Microsoft Teams).

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