Good Morning Must Readers 👋

It’s the 206th Must Reads newsletter. As a reminder: Must Reads Is the 🆓 need to know newsletter summarising the important articles about to influence the future. Thank you for spending your time to read today’s Must Reads!

This week’s edition of must-read has 11 stories to enjoy. Unfortunately, I have been ill all week so must reads is shorter than usual. Hopefully back to normal programming next week.

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Must Read Stories Of The Week

1. Personal Quests 🚀 - Why quests are better than resolutions and goals - Link

2. Improving Meetings From Software? 🕷 Can personal assistants help to summarise and improve meetings and work - Link » here’s 25 meeting recommendations from me

3. Power & Strings 💪 - Why serial powerhouse and ex-Google chairman’s (Eric Schmidt) fingerprints are all over the US Government efforts - Link

4. How brands make free shopping work 🚚 - We demand it, Amazon has given us prime expectations but is a huge loss leader for so many smaller brands - Link

5. Drops 💧- Is blind drops the future to luxury and secret new brand success? Most likely but it’s not for all! - Link

6. NFT 💴 - Can museums make NFT’s work? Maybe, but it’s going to cost everyone involved & likely lose a lot of people money - Link

7. Let’s just call it as it is “Skins” 👗 - The metaverse fashion week is upon us and the largest brands are diving in, but it’s not actually the metaverse yet - Link

8. Enjoyment > Pleasure? 😃 Why enjoyment is more important than pleasure. Hint enjoyment is less addictive and more sustainable - Link

9. Liars! 👃 It’s not just humans that lie, animals do it deliberately too (not just for survival) - Link

10. Equity Over Money 💵 - How equity deals (like 50 cent and flavoured water) changed music deals and pushed the industry and artist forward - Link

11. Storytelling 101 👇

Chat Community: Twitter has introduced communities this week, I created a dedicated community just for Must Readers. Join me here, we can discuss the links and share stories to include.

Recent Must-Reads From Me: What the difference between tactics and strategy is // Gen Z Report // How to improve your Google Docs // 3 alternative ways to build team connection // 25 Meeting Rules To Implement.

Well Worth The Watch

Smart hackers, what they do and why they do it…watch to see how hackers target big companies like Apple and Meta to gain timely data

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