Thanks for opening Must-Reads today. I wanted to thank you for subscribing and joining me for a few minutes each week. I know our time has been more precious this year with everything that has happened. So thank you for choosing to read Must Reads 🙏

The Must-Read Stories Of The Week

The rallying cry for 2021 💪 - Link Step up, understand your people, make the actionable much better 

The books I loved in 2020 📖 - Link Includes The Netflix No Rules Rules Book review, Thinking In Bets & many others

Management isn’t the only option! 👍 - LinkPromising employees fail to step up when leadership opportunities arise, find out why and why this is definitely ok! 

How Nike’s digital transformation has paid off in 2020 ⚽️ - Link Nike has been a standout winner in 2020, why? Putting digital first 

Nespresso had their WFH coffee moment, this is how ☕️ - Link Having your brand or product-moment in 2020 was few and far between, Nespresso was one of the few that leveraged their market aka the caffeine connection to be one of the at-home brand winners.

The toxic side of Pinterest📍 - Link Often supported by their user base and lack of press, Pinterest has come under fire recently and it’s rightly facing their internal truths.

Virtual Pub Quiz Anyone? 🍻 - LinkHow the world’s largest virtual pub quiz was built and loved by so many. This year we saw huge amounts of offline move online, we will likely see more interaction in 2021 with events we used to do IRL

The Brands & ‘Cultural Pioneers’ That Shaped Youth Culture in 2020 🆕 - Link

My favourite vodcast of the last few weeks - How major record labels discover their artists (Watch Below)  

Need Some Support?

If you are struggling with loneliness, anxiety, or depression and need help this holiday season, I strongly recommend you reach out and speak to someone, especially with what we are all facing. For those in 🇬🇧 here are a list of charities and organisations that can help - NHS LinkFor those in 🇺🇸 - Helpline LinkFor those in 🇦🇺 - Helpline Link 

Extra Must Reads

• Can music keep up with the attention economy 🎧 - Link

• The highest-paid YouTuber, yes a 9-year old 🎥 - Link

• Is Barcelona the future guidance of what a green city will look like? 🌲- Link

• Those weird and wonderful fibs your mum/mom tells you 🤨 - Link

• Chinese Oreo burger is hugely popular…yes popular 🍔 - Link

• Why people speak in front of bookshelves 🤔 - Link

• Reddit in one thread, will you continue to wear a mask? 😷 - Link

• Lastly, a bit of fun: Watch James Corden & Wonder Women Gal Gadot guess is real or a cake 🧁

Quote Of The Week:

Thanks again for reading today, I know for a lot of us, Christmas will be more challenging but have a great Christmas.

Danny Denhard Connect with me: Twitter Or LinkedInOr

The Must Reads newsletter is your weekly brainfood newsletter filled with Must Read Articles. It takes me a couple of hours every week to find, quality check, to create your favourite weekly newsletter. About My Work: I am on a mission to fix the broken world of work with Focus. I have spent two decades in Marketing and Growth leadership, from before Google dominated search and Facebook controlled ‘Social’. I am a former JustGiving Exec & currently, I am an interim CMO and companies advisor. Happily email me for consultancy.