😳F*** Netflix 🤬

🤩 Your Five For Friday 🤩

1. 😡YouTube picked engagement over removing false, incendiary and toxic content

2. 🧐Helen Mirren isn’t a fan of Netflix says F*** them

3. 👴 How an ageing population is shaping the future of the web and thats a problem

4. ⚠️You can actually stop sharenting - stopping your parent’s sharing pics and videos of you without consent, it is actually a thing

5. ⚽️Apparently cocaine and the premier league go hand in hand…🌨GOT fan? Oreo wowed people with this video 🌨It’s ok GOT is in its final series, you can just pop to Northern Ireland to see the set

🧘‍♂️Sunday Sessions 👏

Added for your Sunday morning reflections

Must Watch 

Must Listen

❤️ Marketing / Growth / Advertising ❤️

• April fools marketing campaigns by engagement shows people like it / fall for it and want to engage around it

• There is a lot of chatter about the CMO title and Unilever have discussed not replacing Keith Weed’s title (as Director of Growth (not growth marketing proper growth) and moving across from Marketing I can see this happening and whilst judging the Drum Awards the fellow judges and I had a great discussion around the future of the CMO and marketing. CMO’s have to step up and take on this challenge of proving ROI, showing the benefit of marketing and influence the wider org)

• Facebook have reversed their stance on news and might even pay publishers for news content (Let’s see how long pay for news becomes Facebook pay for fake news)

• How cool app (well for kids) TikTok helped to break country rapper Although 🇮🇳 India have banned TikTok…for fears it encourages adult content 

• How marketing Mickey Mouse to adults helped generate $3billion (nostalgia and historic icon marketing are two of the most fool proof ways of making marketing work)

• How YouTuber Gigi Gorgeous wants to help others come out and provides great advice

• Snapchat is going into ads, gaming with bitmoji friends, allowing stories to get you more hook ups & adds original programming

💵 Business 💵

• Universities are now spending millions to attract top students 👨‍🎓(This is likely to continue, thanks to ultra targeting options from Facebook, Google and other advertising)

• Amazon has increased it’s plane fleets, now watch out delivery firms 

• The average UK employee at Google earns £226k (💰isn’t everything, remember don’t be evil)

• Why Millennials are staying away from drinking 

• Ads are coming to your uber rides (This isn’t new yellow cabs in NYC, black cab wraps but done in a smart and targeted way, drivers can make additional money)

• Instagram is trying to sell ad breaks in IGTV (probably easiest way to make money as soon as you make it work (force in everyones feed) but won’t make creators or users happy, that value exchange still too much in Facebook’s favour)

• Facebook are paying for advertials on the Daily Telegraph to highlight they aren’t bad and doing some things to address their problems

• With that said Instagram new shoppable posts are likely $10b opportunity (whether you trust Instagram or Facebook with your credit card is another thing)

• Nice look at Apple news plus and how its first two days fared 

• How the Kardashians are probably the savviest business family around 💄(say what you want about the K’s they know how to brand, marketing and control their products)

🚀 Product 🚀

• What was old becomes new again, including check in’s on Snapchat (Foursquare Mayors next?)

• Subway are making a sub build purely from data 😋

• Amazon Alexa is going head to head (or ear to ear) with a rival to AirPods

• How fortnite (yep that now uncool game) wants to be the new social network

• Here’s how to stop yourself from being added to another useless WhatsApp group 

• Amazon is now a price comparison site….according to it’s usage

• Bikes, scooters and “floating” transport has become popular in recent years, Bird released some stats this week; Bird’s reported injury rate is 37.2 injuries per million miles (similar to the same injury rate as bikes)

• Walmart and Google are still trying to make voice search shoppable (amazon struggle so this will too)

• Tinder has hired a new CPO to ensure college kids stay on the app…

• Free Book: Productmind released their latest book around knowing your customer, asking the right questions and creating your MVP the right MVP

Quote that has resonated with me this week: “We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential”. — Ryan Holiday

🎧 Must Listen Of The Week 🎧

A podcast about podcasting sounds meta but it’s probably the best hour you can spend if you are into marketing, product or just a podcast fan

🤔Final Thought 🤔

Everyone is quick to complain and moan about LinkedIn as a platform (yes the trolling and inappropriate behaviour has to stop & be controlled better), you do however have to admire how far it has come and how smartly they have blended tactical thinking and strategic connections alongside content to improve their user experiences: You => Number of professionals on the network => Connections => Connect with Work Colleagues => Improve Network => Content as a connector => Rich content => News. Funnily enough although Facebook are planning on killing the newsfeed, you could argue LinkedIn are leading the way of how to improve your network by richer content and news as an engage driver to improve your experience (here is the linkedIn article to manage what you see)

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Let me know what you think of this week’s must reads by tweeting, emailing or messaging me on LinkedIn. Thanks - Danny Denhard