Hey Must Readers. I hope you had a good week! It’s the last week of January, so let’s celebrate this small win…

The Must-Read Stories Of The Week

1. There has been real ignorance to what makes business really tick 👏 - Here’s to removing soft skills ignorance 

2. How Amazon is shaping airport retail ✈️ Is there an industry Amazon isn’t really influencing?

3. A detailed breakdown of DarkMarket and how the dark web’s marketplace was taken down 🥷 If you like this article, I highly recommend reading American Kingpin: Catching the Billion-Dollar Baron of the Dark Web - Amazon link

4. An interesting look at luxury ⌚️ - Here’s why Rolex are so expensive

5. Nir Eyal returns with a timely article 😊 - How to find your motivation 

6. How to become a genius 💡 this is a very interesting read, well worth your morning coffee. Whether you think you are smart or not, this is worth learning from history & historical figures.

7. YouTube has paid out more than $30b to creators & artists over the last three years 💰 I’m not sure on “Through difficult circumstances, YouTube has helped bring people together, even as we’ve stayed apart” but that’s a huge amount of money to payout. For context, Netflix pays £10b per year for content

8. Despite Signal’s huge growth (10m+ user growth in January alone), there are problems (like every company) 💬 behind the scenes 

9. Apple’s push into exclusive audio is expanding with their ⌚️ Time to walk feature for their Apple Fitness+ and Apple Watch users A very smart way to tie you in to your watch and the Apple ecosystem, the quality won’t need to be the highest but knowing apple this is will market-leading.

10. How about a love heart based donut? 🍩 Krispy Kreme Valentine’s Day partnership is smart, especially with their coinciding in-store expansion. Timing is key however if your competitors are expanding everything, this is essential for other businesses to copy their play.

11. Sharks vs humans is an unfair fight, why sharks are important 🦈

12. Speaking of sharks….Mr. Shark Tank Mark Cuban (aka the best shark) is launching a low-cost pharmaceutical company to make prices fairer and more transparent 💊

13. Here is a deeper look at the future of work and what areas you need to concentrate on - The future of work and workplace 🔮 Copy and paste this link with your colleagues and with your leadership teams, the future is hybrid, get ahead of the curve!

🚨 Here is your last chance to buy a ticket & join me speaking on The Future Of Marketing & The Future Of Work on Thursday 4th of Feb. The presentation is packed with how Marketing is going to be shaped and how you build the future.

Quote Of The Week

Thanks for reading today, have a great weekend.

Danny Denhard Why not connect with me: Twitter // LinkedIn Or

The Must Reads newsletter is your weekly brainfood newsletter filled with Must Read Articles. It takes me a couple of hours every week to find, quality check, to create your favourite weekly newsletter. About My Work:I am on a mission to fix the broken world of work with Focus. I have spent two decades in Marketing and Growth leadership, from before Google dominated search and Facebook controlled ‘Social’. I am a former JustGiving Exec & currently, I am a CMO and companies advisor. Happily email me for consultancy.