Twitter came to life this week with some of the best banter and investigation work by Coleen Rooney and brands newsjacked it expertly (my favourite ASOS).

🤓 Must-Reads From This Week 🤓

• 🧐 I am often harsh on Facebook but when will companies learn from their mistakes? This time Twitter has overstepped.

• 🇨🇳 No Thanks: In China, they are now enforcing facial recognition for phone numbers

• 🚦I’m not a big fan of the way NPS is used in some organisations but this HBR article is a good way to think about and use NPS (Net Promoter Score)

• 📲 Gaming: Call of Duty smashed all records with 100million downloads in its first week, that’s roughly 4x the amount of Fortnite etc 

• 👏Pirates: Friend of the newsletter Kieron, has shared his thoughts this week on Record Labels and their deals

• 🍪 Tasty: Buzzfeed x LG have teamed up for a Cookies subs box Culture is one of the most popular themes I share, here are three must-reads or listens:

  • How Patagonia used a fresh look at culture to bring their company to life

  • How Pippa Grange (Head of Culture) handles Culture and the locker room 

  • Storytelling isn’t always the answer, find out when you should story tell vs stick to the facts

• 💌 Revolution Not Evolution: How Reddit is looking to move from the dark side of the internet to becoming Marketing Departments BBF 

• 🙁 (Not) By Facebook: How Instagram’s new Threads app caused a namesake app to tank in the app stores In related news 📰 US public are unaware that Facebook owns WhatsApp & Instagram , 🏷 Facebook is adding topics to groups (smart move), 🖥 Instagram is working on DM’s for desktop

• 🕵️‍♂️ Finally, Business Sites Are Writing About It: Google's stranglehold on search pushes companies into the dead zone 

• 🙃 Streaming Strategy: Why the streamers posturing will ultimately be bad for us the paying subscribers👨‍🏫Here is a great read by industry expert Matt Ball in NYTimes on why streaming is going backwards

• 💳 Meta 101: Find out the history of newsletters and why Substack (the tool I use here) thinks it can help writers and creators get paid

• 👟Onto The Next Drop: Insightful interview on the future of reselling and drops with cofounder of StockX

• 💰Android Leader: The Facebook app has passed 5 billion (yes with a B) downloads on Android devices alone. Two things to note, 1) Facebook has been the most popular app for many years and was pre-installed across many devices. 2) People were making in-app purchases of $399.99 - mind blown.

As ever, thanks for reading Must Reads.

Danny Denhard 

— 👏 Must-Reads By Me 👏 —

• The Business books I recommend the most & why you should read them

• How to become a successful modern-day Marketer

• Growth: The Growth Commandments (read if you want to understand a proper Growth department & why it is not just another Marketing or Product team)

• The questions you should ask on every project you run 

• Lessons learned from 19 years in Business & Marketing

• 🎧Must Listen 🎧 Think beyond the newsfeed 

FYI: Thoughts and ponderings are my own. Image Sources - Gif = Giphy, Colleen Rooney - Twitter