🧐 Lessons From 🔥 Festival...

Last week was a great week for the newsletter, a number of new sign ups, 100+ reads of the stories shared and heated debate over email but some lovely tweets too 💯. This week’s list of must reads are deliberately varied, with great insights and potential ideas for you.

✌️Marketing ✌️

• Rory Sutherland discusses how advertising in its current state is way off and how we fix it

• Sadly Buzzfeed cut 15% of their workforce this week and potentially talking about a merger, content that travels well doesn’t = marketing, brand or product success

• I’ve watched both Fyre Festivals documentaries (watch Netflix’s for film like experience, Hulu’s for documentary feel and insights), unfortunately this has sprung another light on influencer marketing & impact marketing has

• When marketing works: How the New Nitro Pepsi had me amazon-ing to order

• Why you need to stop trusting viral videos

• An interesting look at why big corporate leaders move to start ups like eve (no not money)

• Now Uber and calm partnered, is the future of wellbeing your commute time and being advertised to via brand partnerships? 

• My friend Simon Swan writes for Econsultancy, how to position your brand as a knowledge centre

Probably my favourite ad of January -

🚀 Product 🚀

• Product, pricing, promotion, legal, plans, support: The product release cheatsheet

• Meeting of the powerful products, when Jack met Mark (Twitter vs Facebook)

• Facebook are going to merge the backend of Instagram, Whatsapp and Facebook - here is a good thread on it

• Facebook also created a petition feature, very smart to bring communities and groups together under a shared cause

• Email isn’t dead…How Googlers used Gmail to organise their walkout (and why this terrifies Google)

• Streaming record: Ariana Grande’s 16.9 million streams is a new record and is the way of the new music world

• How Ghost Restaurants are changing the game (thanks to delivery)

• How hustler resell returned amazon product for ££

• Podcast of the week: Jason Fried from Basecamp chats to Kara Swisher - this is what podcasts where made for

💰Business 💰

• Streaming effect in music is now hitting song length time, with rap and country songs are getting shorter 

• Sorry state of affairs - Young hustle and faking working long hours is the new thing to do…apparently 

• How halal travel is positively impacting the travel industry

• How restaurant surge pricing could be saving the industry

• Why routines are the secret to success

• When the rest of the high street is failing, why Ikea is heading straight for it in London, Paris and NYC

• On HBR: How email management and instant reviewing wastes over an hour a day for you 

• Here is a great deck of why Costco is still going strong - hint: it’s business model

🗣 As ever let me know what you dislike, like and love via Twitter, LinkedIn or email