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- Have No Fear - No Politics Here 📧
Have No Fear - No Politics Here 📧
Just Great Content
Your Weekend Must Reads:
Marketing:Star Wars is going to push their trailer on Fortnight first not traditional roots, shows you how influential the younger audience is Proofs the new social network and important communities is in gaming How dental is showing up on Twitch to influencing the gaming audienceAgile Advertising: How Ryan Reynolds & tea, pulled off Aviation Gin’s Peloton parody
Streaming: Now YouTube and streaming numbers will be included in the Billboard 200 This is important, why; we have seen huge amounts of gaming the numbers exists in music, this will
Success & Failure: The Dopamine & Serotonin Connection: How Brain Chemicals can determine success rates.
Must listen to Podcast: Scott Galloway with Joanna Coles ex Chief Content Officer for Hearst (and advisor to Snap)
I don’t do politics and definitely try not to share it in the newsletter so however it turned out for you, here are some powerful, inspiring and weird reads for you to enjoy!
Must Reads From Friday…⤵
😍 The Must-Reads Of The Week 😍
Twitter also wants you to have your own Twitter Think of it like decentralisation - like Outlook is to email 🤔
A deep dive into how Playstation took over the world of gaming 🎮
Worried about what the Google co-founders were doing (yeah probably not) well Larry Page is funding a flu vaccine 💉
When we look back to over the last decade we might just think “Instagram Face” 🦆“It’s Instagram Face, duh. It’s like an unrealistic sculpture. Volume on volume. A face that looks like it’s made out of clay.”
I made it 11 for a ⚽️ tie in, Amazon Prime saw record sign-ups when it streamed 10 live games recently, the power of live football is still for all to see 🥅
Here is a TED talk I often revisit and might help set you for 2020
⏮ 2019 In Review
Google has released their annual year in review and the video is hero focused, here are the insights from their year in search
Here is a dropbox link to the P😳rn hub top trends of 2019, don’t worry its a PDF and safe for work
LinkedIn released its year-end report and added the emerging job titles, the 🇬🇧 top 5 roles were 1. Artificial Intelligence Specialist, 2. Data Protection Officer, 3. Robotics Engineer, 4. Site Reliability Engineer, 5. Customer Success Specialist
Here are the things Facebook predicts will be the future for 2020 Yes, It looks a lot like the 1980’s
🗣 Marketing
The learnings you can take from the anti milk movement (Oatly)
The lessons from Away’s cultural issue & Away is far more than a luggage company, it’s a travel company —> Here is a guide written by a Product Manager from Slack about how to get the most out of Slack - note “Slack is not the right place for important discussions”
Agile marketing at its best from Aviation Gin
📲 Product
Twitter has finally shipped allowing iPhone users upload Live Photos as gifs
For the feisty one, you are fans? Facebook messenger has a few new features for you
Giphy introduced Giphy Video this weekFYI Brand & Marketing people get yourself over there and on there ASAP! (I recommend Giphy as a platform you have to be on)
Instagram is looking to roll out a new feature that sounds like a photo booth Sounds smart and something that might lead to more trend and remixes like TikTok has cornered in recent months
Google is also adding more carousels for news results - swipe right for more bad news
Google also is rolling out okay Google recommend me a (x) podcast service SEO’s get ready to make client podcasts discoverable and optimised as possible - Shout out to friend of the newsletter Simon Kemp who recommended the newsletter on a great podcast about Asia and Asian tech
Gmail rolling out a new feature that enables you to inception style email within email
🤔 Final Thought 🤔
Reflecting on something I have enjoyed a lot this year: I have deliberately spent time meeting more people, smart people, especially those outside of my day to day work, why? To get different perspectives, learn and get back to what we were built to do. Talk. As an extroverted introvert (blame the Marketing roles), it is an investment but connecting and meeting new people has really given me a better and broader view of what and why I do what I do. Why not review your calendar (it’s one of my recommended productivity hacks) and go for a few coffees (teas or juices) with smart people, actually talk - talk about a variety of things, you never know what friendship or opportunities might come up.
👏You made it to the end 👏
Have a great weekend & thanks for reading The Must Reads Newsletter.
Danny Denhard - About Me: 19 years in Marketing, Product, Business Leadership and Growth. I recently presented RIP to the CMO role presentation and write this weekly Must Reads newsletter.
Follow Me on Social ~ LinkedIn — Twitter — Read my Blog - Growth Mentorship
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Disclaimer: All views & recommendations are my own, until you click through on the stories.This week’s gif is of course from Giphy