Happy Friday Must Readers. How was your week this week? Feels like we have hit the new normal again, doesn’t it?

Clubhouse Invite: This week Must Read subscribers had the chance to reply to the newsletter and receive an invite from me.

— Here is my clubhouse review in a tweet.

The Must-Read Stories Of The Week

Leadership & Culture

• While businesses are not hiring it is essential to develop your teams, this week develop your interview training and development 👩‍💼 - Link

• The biggest problems within businesses and how to tackle them today 💪 - Link

• Are we at a tipping point at forced WFH? 🏠 - LinkWFH doesn’t suit many especially with homeschooling etc, will we see a big shift from forced WFH & improved leadership and development of working remotely

• If you are looking to improve your cross-functional relationships, here are my tips from a recent panel and webinar 🕷 - Link

• Important Read ➡️ What Company Culture Really Is

Business

• How Boston Dynamics taught robots to dance 🤖 - Link Pretty incredible the improvement in such a short time

• Why mushrooms (yes fungi) is the next hype for fashion and food 🍄 - Link

• Google is being investigated about their abuse of Chrome 🌍 - Link Many believe this will be good but if G has to sell its browser we will likely see another company come in and abuse its power and dominance in another way

• How deep fakes will change the fashion industry 👗 - Link

• Nickelodeon showed an NFL game last weekend and it was brilliantly executed 🏈 - LinkCheck out slime time when a touchdown happened. Think outside of the box!

Marketing

• I will be speaking at Incite Global’s upcoming event in February, I will be covering The Next Normal - The Future Of Marketing & Work 🗣 - Grab A Ticket Here

• How Supreme gamed scarcity and FOMO to create their billion-dollar company 💴 - Link

• I’m enjoying the new Coca-Cola Zero Sugar ad campaign with messages for your friends. As I said in back March 2020 and continued to say: Everything will have to become a billboard 🥤 

• Like podcasts? Here are my favourite pods and vodcasts from the last two weeks of listening 🎙 - Link

• TikTok trends are now a guarantee for lad-press and mainstream media with the new trend of grilled wraps 🌯 - Link

• Why Amazon is going to grow its ads business for the next 48 months 🤝 - Link Amazon has stepped up its ads business, remember the ads model adds more into their flywheel & ties you into more Prime service.  

• The app download battle of open discussion is fascinating 📲 - LinkThis is not just the political angle, it is where will you find your people with your POV or with your interests.

Life

• The problem of the forgotten password and the Bitcoin 🪙 - Link Millions of bitcoin are “lost” based on forgotten and lost passwords

• How focusing on what you can control will help you get over 2020 and through the early part of 2021 👤- Link

• How being angry increases your vulnerability to misinformation 🤔 - Link

New Roles: Friend of Must Reads Richard Clark (CMO) over at FeelUnique is looking for 3 different roles to join his team: Head of Content Marketing, Head of Performance Marketing & Affiliate Marketing Exec, get in contact with Rich over on LinkedIn - Link

Quote Of The Week:

“Ego’s invited into the mix. And then you end up spending all your time defending it, explaining it and not pursuing it.” - Sara Blakely, Spanx Founder

Thanks again for reading today, keep well and I will see you next week.  

Danny Denhard  // @dannydenhard // LinkedIn

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