FRI-YAY! You finally made it to the weekend, this week’s Must Reads is jam-packed of stories you likely wouldn’t have seen in your feeds or read this week.

👍Hit of the week 👍: Oreo and Supreme, now this is a “drop” campaign that will be extremely popular! Brands collaborations can really miss, but this will be a huge hit!

👎Miss of the week 👎: This is more the lack of understanding around the Whopper ad that came out this week, many opinions without the thought and understanding of the campaign. Burger King is great at campaigns and poking at their competitors. One thing that has not been considered is how much insights they have and with numerous research, I’m pretty confident this will have a positive impact on sales and over time improve share of market.

😍 The Must-Reads Of The Week 😍

• ❓Are you a Problem Raiser? Problem Solver or A Problematic?❓Reply to this email to let me know which one you are. 25% suggested they were ‘a problematic’ 👀

• 💯 Leadership in brand storytelling

• 🎯When storytelling isn’t enough, sometimes you have to press play

• ⏯ Netflix is leveraging a new paradigm for interactive storytelling

• 🦠 Breaking down how you go “viral” on TikTok

• 👌 Social Media and football go hand in hand, how about we get inspired by AS Roma and their missing children campaign alongside important updates

• 🤔 What happened to the YouTube stars of yesteryear

• Adidas Tango Squad on how they have leveraged WhatsApp Previously Snapchat - Tango Squad is one the best uses of influencers and creators in recent times

• 🤩 How Spotify created unwrappedOne of the most shared pieces of personalised creatives away from an AR filter in recent years, nicely explained

• 💤 Are you having problems sleeping? Here are causes and what you can do to help improve sleep

• 📖 How local book shops and bookshop.org is fighting Amazon

• 🙃Emoji politics: The struggle to get Brittany its own Emoji Flag

• 🤝 What and why the hype of no code This movement is early but well worth keeping up with and no or low code will essentially make it simple for everyone to use technical tools, have fully functioning sites and tools to help them with their day to day lives.

• 💪 Where simple is hard This is a good read from a VP of Product at LinkedIn, education, communication and guidance takes things from unclear to simple.  

• 🚀 Lessons from Tesla’s innovation

• 🏨 From sharing economy dream to scam economy nightmare, How ‘systemising’ is really scamming Airbnbs travellers

• 🥤 Red Bull sold 7.5 billion cans worldwide last year, that’s almost one can for every person in the world Why growth? People from new markets now have access and love Red Bull

• 👩‍💼Chief people officer: The worst best job in techHR has evolved over time, HR departments and People departments, I have worked with some of the best and worst people in the People function and this is a good look into this.Mental Health is vitally important, this is a powerful conversation with former Arsenal football players opening up about the impact of the game and how players dealt with suicidal thoughts.

👏You Made It To The End 👏

Thanks for reading this week’s Must Read’s. Have a great weekend!

Danny Denhard - About Me: 19 years in Marketing, Product, Growth and Crowdfunding leader. You will want to see my RIP to the CMO role presentation. Most importantly, I write this weekly Must Reads Newsletter. If you want to discuss anything in this newsletter you can reply to this email, or connect with me on LinkedIn or Twitter.

Get your CMO help…

Disclaimer: All views & recommendations are my own until you click through on the stories.This week’s gif is from Giphy