Happy Friday, it is the end of February already, I know many of you are looking forward to the weekend, so let’s dive right in.

Let’s Chat: If you want to discuss anything in this newsletter you can reply to this email, or let’s chat on LinkedIn or Twitter.

👍Hit of the week 👍: How about bunk beds in economy, Air 🇳🇿 are said to be trialling it. Would this help you to fly long distance?

👎Miss of the week 👎: Covid-19 aka The Coronavirus has had a £132m impact on Corona’s business - reputation management isn’t going to help is it. Trivago’s CEO also suggested Covid-19 has had "quite a significant effect" on 🧀 this week

😍 The Must-Reads Of The Week 😍

• 💪 Simon Sinek “Rivals over Competitors” - Respect them, their strengths reveals our weaknesses  Stop thinking of others as competitors… Instead, find worthy rivals

• 👍 How to create a fun work culture 

• ❺ What employees most need to be successful and happy in the workplace

• 🗣 How habit will break your fear of talking in public As someone who really didn’t look forward to presenting at conferences and still gets anxious before the event, practice does help and be over-prepared really helps

• 😟 How you can use science to “beat social anxiety”

• 🦸‍♀️ Forget what you think…Dyslexia as a superpower

• 👀 How Facebook built its Growth team and obsessed by monthly active users (by leveraging dark profiles and PYMK)

• 📹 LinkedIn is going to be testing stories - what do you think?

• 🤳 How Instagram has stayed so relevant The future of Instagram will be shopping, chat, and updating (chronicling) your tribe

• 📧 Gmail impacting US Presidential race? People are slowly realizing Gmail (and other email apps) algorithmically filter what you see

• 📈 How the “cornerstore” (corner shop in 🇬🇧) become a viral trend on TikTok

• 😡 Reddit CEO Steve Huffman - “Maybe I’m going to regret this, but I can’t even get to that level of thinking with them,” Huffman said. “Because I look at that app as so fundamentally parasitic, that it’s always listening, the fingerprinting technology they use is truly terrifying, and I could not bring myself to install an app like that on my phone.”

• 🎬 British Gas marketer "Let’s shut up about long-term brand building vs short-term" sales

• 👟 Why the Yeezy’s lost their appeal

• 🤔 Will the ‘sinfluencer’ be the best way to win with CSR?

• 💬 JIF or GIF? Giphy and JIF collaboration is a long time coming but nicely executed

• 🚕 Uber + ads = NYC yellow cab Ads on top of the cab, ads inside, ad-supported models is always something companies come back

• 📞 How foldable phones are made

• 🗓 Google Calendar for Fight-Scheduling or Trello for Household Chore Tracking Anyone

• 🎸 Airbnb’s anti-party sensors are now on sale 

🔗 Last weeks most popular Must Read was 🔗 Problem Raiser vs Problem Solvers vs Problematics

👏You Made It To The End 👏

Thanks for reading this week’s Must Read’s. Have a great weekend!

Danny Denhard - About Me: 19 years in Marketing, Product, Growth and as a Crowdfunding business leader. You will want to see my RIP to the CMO role presentation and I will be speaking at the Festival Of Marketing. Most importantly, I write this weekly Must Reads Newsletter.

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Disclaimer: All views & recommendations are my own until you click through on the stories.This week’s gif is from Giphy