This week’s must reads is jam packed, including:
How Facebook are spineless 🤭
But are going back to private sharing and scarcity 👩💼
How Taco Bell leverages buzz marketing to keep winning 🌮
Ariana Grande broke YouTube 💬
Content is killing it for Goop, SoulCycle & Eve Mattresses 🛌
📼 Must Watch Videos 📼
Professor Scott Galloway rips into Facebook (and rightly so)
Start with Why, How Simon Sinek suggests how we make our lives successful
How buzz help Taco Bell go from food stand to global empire
Twitter Video: Salmon crossing the road
💯 Marketing 💯
Ariana Grande officially broke YouTube, her thank u next official video launch was so popular it broke YouTube comments - Link
How Goop used content marketing to win over customers - Link
Spotify have pushed out their Christmas campaign on weird and wonderful listening habits - Link
How brandless (don’t get me started on this priming gimmick) is selling you unbranded products - Link
Facebook’s move to personalised sharing (one to select few) continues as they roll out private group sharing on Instagram with close sharing story shares - Link
One of my go to sites techmeme have released journalist leaderboards to help you cut through the noise and read quality stories - Link
Content is King: Soulcycle have built a 20 person team just to develop content for instagram - Link
Ever wondered if NPS actually makes a difference… well it does & Transferwise is proof of it as it comes top of brand advocates - Link
Here is the first digital cover for Vogue, the problem is it’s a blatant ad for Google’s Pixel 3 phone at this weekend’s wedding of Priyanka Chopra and Nick Jonas (shared by the great @theldndiaries)
I don’t always agree with what Tom Goodwin has to say but he absolutely nails it here:
In the most obvious share but interesting nonetheless computer game purchases are seasonal and this chart proves it - Link
Coca Cola drops some truth bombs on how important brand building is - Link
How Cambridge Analytica build up profiling and targeting through fashion brands you liked on Facebook - Link
The most popular shared posts on Facebook last week were:
😯 Interesting Reads 😯
Why the global suicide rate is thankfully dropping - Link
Here is how to find what Twitter thinks your interests are - Link
Product guy & investor Hunter Walk has an interesting look at how product selection and recommendation could work (and calls out for people to get in contact if you are working on something interesting in this space) - Link
Here is how you can game the app store for 💰 - Link
Facebook have gone back to college to promote their latest app (like FaceTime) Bonfire (and offered students cash incentives to download) - Link
How Guy Raz Built this (podcast) empire - Link
Here’s how complicated it is to navigate cities from my data delight company citymapper - Link
Tool of the week was submitted by my colleague Tom (add him LinkedIn) - http://exploreadobe.com/retail-shopping-insights/
🤓 Business 🤓
The robots are taking over
Social & Apps
Start Up’s
Here is Facebook’s internal document on their investigation on George Soros - Link
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