Happy Friday! This week has been action packed right. I am continuing the alternative takes, 5 Must Reads you have unlikely enjoyed yet. Thanks for making last weeks Must Reads the most opened and read yet.

The 5 Must-Reads You Might Not Have Seen This Week

1. 🍔 I cannot wait for McMillions, a 6 part deepdive into McDonalds monopoly scam of the 90’s. The trailer is here 

2. 💯 100 years: An incredible look back at 1920 in photos 

3. 👟A video looking at the new Nike trainers / sneakers for the 2020 Olympic

4. 🇺🇸 How Mac n Cheese was adopted by America

5. 🎤 Do you present at conferences or have team members hard of hearing or deaf, you might find the caption (CC) feature in google slides beneficial

😍 The Must-Reads Of The Week 😍

• 🏈 The Super Bowl was last week (I know it’s flooded your feeds) but here are some great articles you should read —Marketing—

  • 👏 Here is a great look at the creative briefs and ads 

  • 💵 The Super Bowl also tracked that the $4m 🏈 ads do lead to sales - if this wasn’t the case i’d be very surprised

  • 🤯 Inside the super bowl stadium there were the equivalent of 28 million selfies or streaming high-definition video for 55 days straight 

  • Un-launched short form video company Quibi spent $4m on a Super Bowl ad and they’re not live until April

• ✋Is brand blocking the next wave in social media 

• 🦄 Here is how insanely popular Classpass become the latest Unicorn

• 🗣 Getting a company right is getting the comms right In 20 years working professionally, problems always comes back to communication and this Must Read is spot on

• 🙃 If you are struggling with communicating with your boss or colleagues here are ways you can address it 😊

• 🧑‍🎨Why brands should update their logos and show brand flex not policing

• 📺 Here’s a good take on addressable TV, the pros and the cons of personalised TV

• 💳 Now that pay in instalments (low-value credit) is a marketing play in Fashion, shouldn’t we question how this is going to impact people?

• 🍟 Burger King have done it again, how about exchanging your ex for a free Whopper?—Product—

• How “mass-causal” and microtransactions will help Zynga build better games, engaging their audience making more revenue

• Byte’s launch wasn’t a bit meh, launching with content and spam issuesMany people are comparing Byte and TikTok, right now it’s not a fair comparison, TikTok product is far better, expect Byte to improve but will it just be a nostalgic play from previous Vine lovers..

• ⌚️Apple now sells more watches than the whole of the Swiss market 

• ⚠️Product Warnings ⚠️- Is a free tool really worth the “value exchange?” Google photos sent photos and videos to strangers in November- WhatsApp desktop had another security flaw this weekWhatsApp in your browser or on your desktop has had a number of security flaws and issues, unfortunately it is probably time to consider how valuable it is for you

• 🗳 How new technologies and techniques pioneered by dictators will shape the 2020 election

• 🤬 The most F words in films

• Ordering a takeaway this weekend? Here is a good explainer video of ghost (aka Dark or Virtual) kitchens

👏You Made It To The End 👏

Thanks for reading this week’s Must Read’s. Have a great weekend!

Danny Denhard - About Me: 19 years in Marketing, Product, Business Leadership and Growth. I recently presented RIP to the CMO role presentation & I will be presenting at the Festival of Marketing in October. Most importantly I write this weekly Must Reads Newsletter.

—Connect With Me Online—

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Disclaimer: All views & recommendations are my own until you click through on the stories.This week’s McMillions gif is from Giphy, well impressively I made it (you can make them here)