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Stupid Question
🥳 Why asking the stupid question isn't the stupid thing to do
Hey, Friends!
This week I have 15 must-read stories for you to enjoy and go on, hit share, especially to your colleagues (hint we all love a slack chat or teams link share)

Exclusive Must Reads Announcement
The Future State Podcast Is Now Live 🎧
The Future State podcast is a collaboration between friend of must reads Nick Walter and myself.
Thanks to those of you who listened to the first couple of podcast we piloted exclusively here on Must Reads.
This week’s podcast is the future state of brand partnerships and brand endorsements. If you are in Marketing, Product, a creator or a business lead its a must listen!
We do it a little differently than just show notes and podcast, we share our insights, the links discussed and our research all in a newsletter. - So give it a listen: the future state of brand partnerships & brand endorsements 🎧
So please listen & Subscribe on Spotify // Amazon Music // Listen Notes // Pocket Casts (Apple coming soon)
Must Read Articles Of The Week
Ask The Stupid Question 🙋♀️ 🙋♂️ Why asking the stupid question and stating the obvious are actually smart actions in business - Read the five myth-busting tips
It’s Now Time For Professional Injuries & Rehab 🏃♀️ Why it is time for leaders to support their teams with guiding towards professional rehabilitation. It is essential you start the journey today. - Read the post
Power Of Search 🔦 Here’s a great Twitter thread breaking down the power of marketing, especially SEO for masterclass.com - Read the full thread
Is 9-5 Now Dead? 💬 Slack’s founders view on the future of work… I definitely support flexibility first and people first. - Watch the video
The Economy Of Illegal Streams & Streaming 📺 Ever wondered how much they make and how they make money? Here’s the breakdown. - Read the full story
Remote Interview Issues 😥 Need career advice? This week’s anonymous career advice- How to improve remote interviews
Why Cultural Differences Are So Important 🙌 Much more important than anyone knows and importantly removes syndromes - Read the full story
Money Can Buy Happiness 🧐 Apparently money can buy happiness, the secret is surprising - Read the longform article
Alternative Platforms Matter 💪 Big firms promoting their products or looking for a co-founder on YCombinator - Dropbox promotion // Coinbase co-founder
Prime Expectations? 🛋 Do you think Amazon will want to come into your home and put up your furniture? Yes, it works really well for me with another company when I moved and it will be a great connection builder for people to buy into the Prime flywheel. - Read the full story
Need Help To Direct Your Emotions? 😠 How to calm the inner storm is a brilliant read to help guide you when things are getting too much. - Read the full guide
What Figher Pilots Have In Their Cockpit 🛫 This is a fascinating article on what top guns have in their cockpit and what they wear - See the full list
15 years of Spotify & Algorithmic Power 🎶 A detailed look at Spotify’s influence on music, on artists and how it killed piracy. - Read the full story
Peloton vs Apple 🏃♂️ As suggested in the future of connected fitness, Usain Bolt is now a Peloton instructor, the fight for talent to train is going to continue to hot up, who will win affluent Peloton audience or up and coming apple fitness+ audience? - Read the full story
The Next Big Thing That Didn’t Happen? 🙋♂️ So many good answers, my favourite was McDonald’s pizza lol - Read the Reddit thread
⚽️ Must Listen To Podcast ⚽️ The future state of football podcast - why the European Super League needs to be broken down by business.
Quote Of The Week:
“Confidence is the ability to make mistakes and be flawed and yet still hold yourself in high regard.” — @EstherPerel
Thanks for reading again this week Must Readers, have a great weekend!
PS. Here is the best article from Focus this week - 25 meeting recommendations to improve your company performance

About My Work: I am on a mission to fix the broken world of work with Focus. I am a non-exec director & advising CMO. Happily email me for consultancy, I offer business advisory, executive mentorship and coaching and helping companies build the right company culture.
The Must Reads newsletter It takes me a couple of hours every week to find, quality check & create your favourite weekly newsletter. A little reminder, the must reads newsletter is a weekly remix newsletter, it’s about the articles you have unlikely seen in your newsfeeds or been sent by friends or colleagues. Must reads is the brainfood for the end of your week and helps you to be informed and share valuable insights at work and share your own must reads to your team.