😮 Thieves star in Facebook ads

This gif is gave me energy this morning - enjoy this week’s must reads, have a great Friday and go enjoy your weekends!

🤩 Your Five For Friday 🤩

1. ⏯Netflix has taken inspiration from Instagram and testing extras (think photos, trailers etc - kinda cool)

2. 🚁Prime air (30 minute drone delivery) is almost a thing in 🇺🇸

3. 🤪Thank god! Funny people are good at work

4. ⬆️One users “years-long journey to the top of Reddit's karma leaderboards has only made them feel more alone”

5. 🧐Thieves beware, you’ll be a sponsored ad on Facebook if Ring catches you

Weekend edit: How YouTube has converted viewers to radicalists

How big brands are piggybacking of the Women’s World Cup

Dedication is possibly the best creative / advert this year (reference will be lost on many but 🔥 festival viewers won’t)

❝Quote that resonated with me this week❞

❤️ Marketing / Growth / Advertising ❤️

• Video: Huel founder sat down (for a beer with drinktv) and talks about his journey from digital marketing to 27 million meals delivered - love the journey and his openness 

• Why Batwoman (Ruby Rose) quit Twitter - social has lost its utility and fun for most

• Need some insights into app store optimisation (ASO) well here is a deep dive you might find useful - Did you know there are 4x Ranking factors : Relevance, Trust, Orientation and Stimulation

• Google rolled out an algorithm update and here are the early winners and losers (Asos is up 23% after mentioning in their earnings how dropped hindered them, DailyMail have been smashed)

• Is the 2020 election the year of the meme, appears so (and finally so)

• 👌Somethings You Might Find Useful From Me - My recent recommendations for social media: Tips from #ecomchat: For organic social reach and content success & How to create content that stands out 👌

💵 Business 💵

• Tennis great Serena Williams wants to be the brand not just the face - Serena has 23 grand slams and invested into 34 start ups what an inspiration)

• 68% of investors in Facebook don’t want Mark Zuckerberg in charge (too bad he is too powerful & can’t be voted out)

• Fancy yourself as a drink creator? Coca Cola have $10k for a winning formula

• Alexa might have just taken us closer to actual Q&A with their new skills update, allowing Alexa to ask questions - if you have seen Eagle Eye movie you might not want this in your living room

• LinkedIn’s growth is a thing of beauty with 20m users added in the last 30 days, taking them up to 610m MAU’s, I believe the LinkedIn’s 5 step evolution is genius 

🚀 Product 🚀

• Sharing via airdrop is a teen heaven and hell - another way Apple wins in younger ecosystem

• Uber is bundling Uber Eats into it’s core product - always leverage your economic moats

• Spotify are now testing podcast playlists - binge carefully ;-)

• Uber have extended their helicopter service Uber Elevate with 8 minute flights from Lower Manhattan to JFK

• “Creators aren’t surprised that YouTube won’t enforce its own policies against harassment”

• A couple of weeks ago I shared Yelp vs Google, here is a great podcast by Danny in the Valley with Yelp CEO

🎧 Must Listen Of The Week 🎧

Dara Khosrowshahi, CEO, Uber sat down and spoke to LinkedIn (& PayPal) founder about when to turn pirates to the Navy and why doing the right thing, is the only thing (listen here or click image below)

🤔Final Thought 🤔

I was an early adopter of Netflix, I was pre Netflix with DVD in the mail but something has flown under the radar is; Netflix have increased their pricing by 60% over the last few years and reduced their catalogue up to 60%, when the average Netflix user consumes 5.5 hours per day on Netflix, when does the cost increases and quality of content become an issue? Will it be quality vs quantity that makes more people question its value…OrWill binge watching be seen as multi-tasking viewing and people remember they can multi task and watch normal TV?

Lastly, we are hiring:

Come work with me @ JustGiving  We are looking for two great Marketing Managers  Or come work on my new project Senior Product Designer 

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