😲 Two newsletters in one week!?!

Yes I know, two newsletters in one week, so why you ask; I took feedback that Monday might be a little late to send and share the must reads, although I target timeless and important posts, let’s see how Friday’s works out.

👏 Five Must Reads 👏

1. Duke of Cambridge challenges football clubs to do more for mental health 🤛

2. E-sports revenue is going to top $1billion (yes with a b) in 2019 👾

3. Leaving facebook does have a positive effect on your mental health (who would have thought it) 👍

4. How the worlds most prolific art thieve stole over $1.4 billion worth of art 🖌

5. The key to how to stop obsessing over your mistakes 😲

❤️ Marketing / Growth / Advertising ❤️

In save a click news; YouTube have disabled comments from child friendly content (easier to change part of the product not the algorithm), reddit is testing tips for redditors, Facebook workplace (their version of slack) has over 2 million customers, even with their questionable actions, Blackberry (yeah those guys) is suing Twitter for 6 patent infringements - means Twitter might have to change, TikTok had over 1billion downloads in 2018, whatsapp is going to have its own crypto coin, its how Facebook is going to make its money from messaging and Twitter is going to allow hiding your replies from timelines.

• The worst job in the world was uncovered this week….. a Facebook mod

• Dave Trott dropped a huge knowledge bomb on being a “brand” and the importance of it

• Can and is Instagramming your cool kid a living, yes very much so

• How influencers are driving the food scene in New York (via weChat)

• How BMW are creating relevant and snackable content to be more relevant in the sales funnel 

• How the new 2.5-by-2.5-inch advertising patches on NBA players vests generated $150m and expecting to increase next season

• How Nike and Mothercare are killing the mother stereotype 

• Wondering what the most popular instagram posts are? Well even if you aren’t here they are 

• The efforts and lengths some Instagrammers go to for amazing pics

💵 Business 💵

• Spotify’s India launch isn’t going to plan but launches free 

• Fintech unicorns aren’t as perfect as they seem, especially in challenger bank space

• Farfetch and Harrods have joined forces for a new platform

• Microsoft’s internal war…over an army contract, leads to CEO having to defend it’s position (this trend is likely to continue)

• How data is reshaping fashion, Stitch Fix’s $1.2b USP?

• A map of journalism shows how journalists mean many things across multiple disciplines 

• Amazon have released their own white labelled diary range hoping to improve prime service where their average spend has dropped post acquisition of whole foods

• After being the most popular article in the newsletter history (how much does an Uber driver make) - here is a day in the life of a delivery driver for US service Post Mates

🥶 Innocent wins tweet of the week ☀️

🚀 Product 🚀

• On device AI: Google assistant is going to get smarter and include suggestion chips but promises it is not reading your texts

• Sensor Tower has a good report on those new apps that had most worldwide downloads, includes: a game, an anti virus and an app that allows you to download videos from your social media channels

• Horror Movie Plot? Lime (last mile bike company) confirms a firmware bug causes excessive breaking

• One of my favourite product leaders Michael Sippey writes on how medium works for their writers and how their paywall works

• How ASOS leverages logistics and tech to grow

🤔My Ponderings 🤔

Dream Crazier? I shared the latest Nike advert on LinkedIn and Twitter (my pleasure Nike, with 19500 views, 170 likes, 121 reshares and some trolling) it got quite a lot of positive attention, it is interesting how different social networks posts have a much longer lifespan, LinkedIn’s native video upload is well a test. LinkedIn has had an increase in engagement by 60% YoY and is doing everything to serve you more relevant content and connect you with more people, unlike Twitter and other networks connecting their community with content is essential and their newsfeed is only improving.  Here is a good article on Nike’s week

🥳 So you reached the bottom congrats, there is a prize for the first person to tweet me…. Let me know what you think of this week’s must reads by tweeting, emailing or messaging me on LinkedIn.