Happy Friday, how has your week been?

Here is the most demanded Xmas jumper this yearโ€ฆyes, Greggs sausage roll ๐ŸŽ… jumper. Iโ€™ll let you make up your mind if it is Vegan or notโ€ฆ

This week has seen a number of changes, Nike move away from selling on Amazon to โ€œfocus on its own direct sales to consumersโ€ (this is likely to happen on Instagram btw), Disney+ launch in ๐Ÿ‡บ๐Ÿ‡ธ to 10m subs in 2 days (in ๐Ÿ‡ฌ๐Ÿ‡ง itโ€™s not out until March), Motorola brought back the Razr (yes touch screen flip & it looks ๐Ÿ”ฅ) and 6.4m views on the John Lewis Advert (donโ€™t worry more info below)

Did you know in Japan 60%+ of Coca Cola is sold via vending machinesโ€ฆwell vending machines have been making a come back and this is pretty smart by Kylie Jenner to place it in Las Vegas airport.

๐Ÿ†• This Weeks Must Reads ๐Ÿ†•

  1. ๐Ÿ”ฎ2020 Vision: The future of social media

  2. Instatok? Instagram is testing aka rolling out tiktok features My ๐Ÿ’ญ: Instagram has become the testing ground for Facebook, why you might ask, itโ€™s all about time spent and advertising spend, alongside serving the next best piece of content for you. Why Brazil? ๐Ÿ‡ง๐Ÿ‡ท Is known for having a largely popular userbase and has adopted new features and networks quickly. Insta has a lot riding on its shoulders, especially understanding the remix culture that TikTok has produced. Zuck was found on Tiktok this week, following celebrities but big TikTok talent. Iโ€™d love for him to drop a video on reels I mean TikTok ๐Ÿ˜‚

  3. Snap, crackle, flop ๐Ÿค“? Snap has released their version 3 of their AR glasses, this time much more expensive. With Apple announcing their AR headset and glasses for 2022, My ๐Ÿ’ญ: the head and eyes are still the next battlegrounds, some suggesting it will replace the phone. What do you think?โ€”๐Ÿ‘ Thanks, Paula for sending over this weekโ€™s number 5, 6 & 10 ๐Ÿ‘โ€”

  4. ๐Ÿ‡ฌ๐Ÿ‡ง๐ŸŽ…: ยฃ17m has already been spent in the UK on mince pies We have spend ยฃ6m on Christmas puddings already

  5. ๐Ÿ‘Busy is a choice, productive is a skill: Seth Godin dropping another knowledge bomb

  6. Amazon Supermarket ๐Ÿง€? Amazon going offline again with more food stores My ๐Ÿ’ญ: The move into stores away from books and Whole Foods is a smart play for Amazon as a brand, whether their meals and prices can attract people from their Supermarket of choice (Walmart in ๐Ÿ‡บ๐Ÿ‡ธ) only time and scale will tell.

  7. Up in Smoke๐Ÿ”ฅ? After a rough year, Juul the vape company is reducing its workforce and reducing its spending (mostly from Advertising and Marketing) by $1b next year. My ๐Ÿ’ญ: After losing its CMO and being called out for misleading users of the dangers of vaping, itโ€™s interesting timing to make this shift, tobacco and vaping have always used questionable tactics and created smart advertising to promote, I hope we are starting to see the end of smoke-related products!

  8. Good News vs Bad News ๐Ÿ“ฐ? Advertising is the new dot com bubble

  9. Internet giants fighting over your ๐Ÿ’ธApple led the way, now Facebook and Google are getting into the market..๐Ÿ”ตFacebook improving consumer trust or just going after your money? ๐Ÿ•ต๏ธโ€โ™‚๏ธGoogle is also reportedly going to offer banking accounts My ๐Ÿ’ญ for some all in android users this makes sense but as a company that has struggled to become a keep my credit and debit card on record, iโ€™d be surprised if there is a mad rush for this away from fan boys and droids

  10. App Marketing 2020 ๐Ÿ“ฒ: Here are 5 trends you will want to know about, especially PWAโ€™s - Consumers spend 674 billion hours on mobile

  11. Nostalgia 101 ๐Ÿ‘Ÿ- Reebok hoping the 25-year logo will bring back the glory days, what do you think?

  12. Mistake ๐Ÿ™€: Uber CEO made a big mistake in an interview with Axios this week

Next week I am speaking at the Disruptive Marketing Conference, my deck is called โ€œRIP to The CMOโ€, it shouldnโ€™t take you too long to work out if you arenโ€™t a first-time reader of the newsletter on why it is called that. Here is one of the slides, Iโ€™ll know you will enjoy:

I will be sharing the presented deck, likely in next weekโ€™s newsletter. There is a much bigger essay comingโ€ฆ

Christmas ๐ŸŽ„ TV Ads Playlist Yes, I should apologise, you are no doubt sick of them already but here is a list of the 2019 Christmas Ads, Ikea is definitely winning from social sentiment, what is your favourite?

Quote that resonated with me this week

โ

"Talent wins games, but teamwork and intelligence win championships."

โ€” Michael Jordan ๐Ÿ€

๐ŸŽง Podcast Of The Week ๐ŸŽง -

Have a great week and thanks for reading the Must Reads Newsletter.

Danny Denhard (Follow Me ~ LinkedIn โ€” Twitter โ€” Blog)

Disclaimer: All views are my own, until you click through on the stories.

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