🍗 Who would win in a fight? 🍔

🙋‍♀️ I have a challenge for you this week, forward this email to two of your friends or colleagues who would love one of the stories 🙋‍♂️

Let me know what you think of this week’s must reads by tweeting, emailing or messaging me on LinkedIn.

❤️ Marketing / Growth / Advertising ❤️

• A recent survey has suggested 42% of marketing is going to be outsourced

• Kings of trolling Burger King have gone after KFC with KFG campaign

• No money in podcasting? 25 podcasts brought into $15m for Barstool sports People are nervous about tracking podcasts impact, go test and learn

• How Tik Tok has influenced a new breed of social media trend

• 👋 Here are three playbooks for Tik Tok (free download)

• Adidas’ video strategy to win video

• Ryan Reynolds and his three D’s - he definitely is standing out as brand marketer of the year

💵 Business 💵

• Product Hunts Ryan Hoover posted a good blog on the rise of the maker communities

• Pinterest is going for an IPO this year and this is how they are planning to woo you and your ad dollars

• Google personal development framework has helped me over the last year, concentrate on my time and guide my previous teams workload, take a look at the GROW framework might help you and your team

• Netflix secret sauce was guiding international programming into everyones home, not just American programming

• It hasn’t been a good 18 months for Facebook and their clear history tool is nowhere to be seen, this article questions its actual motives

• Just Eat have finally dropped poor quality restaurants from their service

🚀 Product 🚀

• Journalist Kevin Roose published how he took his life back with do not distrub mode on his phone

• Kings of product recyclement Instagram have (by the looks of things) borrowed public collections and letting you and friends create shared collections My take, smart for engagement, a nightmare for management

• Snapchat’s midlife crisis as a messaging and camera app might just uncover it’s real use case, cool AR

• I am a big fan of citymapper (their data delight means I use it over other map apps) and they have released a completely new way of tackling travel ticketing with their new app / service. This is very smart because they have tackled a problem by thinking differently

• Long read from Parse.ly on impact of word count and device 

• In the age of voice and AI, branding is going to be more and more important, get that branding right Alexa

• 5G will be important….eventually Especially for smart phones and storage

• 🎧 Whats next for podcasts and consumer apps with Om Malik and Kevin Rose

• Twitter focus on threading and understanding conversation This looks like a mash up between sms and iMessages in look but not feel, oh Twitter you can do better

• Havard business professor and Mark Zuckerberg discussed blockchain, security and decentralisation - here is the deep dive with video

• As part of a big company, Outlook can be a pain, here are 3x Outlook hacks you might want to know.

  • Automate common and repetitive tasks 

  • Ignore all emails in a conversation 

  • Delay delivery of a message

💯 Your 5 for Monday Morning 💯

• ▶️How do you beat Netflix? 30 movies a year for Amazon Prime Video

• 👟How Michael Jordan’s Air Jordan brand became such a powerful brand

• 💰McDonalds and Uber Eats could fall out of love due to….commissions 

• 😲Google’s latest sneaky tactic switching on mic in their Nest products, by accident

• 💯Important read for people who are still confused how people with depression can be highly functional